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31.07.2015
Domanski Zakrzewski Palinka has advised Pureprofile, a market research company in the online marketing sector, on the acquisition of Sparc Media, an international online and Trading Desk advertising agency. DZP coordinated the transaction in Poland, which was finalised on 23 July with the purchase of 100% of shares in Sparc Media sp. z o.o.
To secure financing for the global acquisition of Sparc Media and its further development on international markets, Pureprofile decided to carry out a public offering of shares on the Australian Stock Exchange (ASX), with the plan of raising 12.1 million dollars. This will allow the company to carry out further expansion and introduce programmatic advertising services to its offer.
Sparc Media was founded in 2004 and is an independent online and Trading Desk advertising agency which mainly specialises in data fuelled programmatic media buying across: display, mobile, social, video, native and rich media. The company has offices in Australia, New Zealand, the United States, Great Britain, India and Poland; it employs 50 highly qualified experts. Pureprofile was established in Australia in 2002 and over time it has gradually replaced telephone survey market research with online research. Since 2002, it has conducted over 300 million online questionnaires.
The transaction was handled by Marcin Kuliński from our Corporate and M&A Practice, who supervised the share sale, preparation of the documentation and negotiations of the transaction itself.
From 25 May 2018 the General Data Protection Regulation (GDPR) applies in Poland and other European Union countries. We would therefore like to give you several details on the subject of how DZP processes personal data.
The administrator of the personal data is Domański Zakrzewski Palinka Sp.k. (“DZP”; address: Rondo ONZ 1, 00-124 Warszawa). Data are processed for contact purposes and to impart information on changes to provisions and authority practices and on other issues, including events concerning day-to-day legal, economic and cultural issues, inter alia, by sending DZP newsletters. The above is carried out on the basis of legitimate interests, i.e. in accordance with art. 6(1)(f) of the GDPR. Data can also be processed where necessary for the conclusion or performance of a contract and for compliance with a legal obligation to which DZP is subject, i.e. pursuant to art. 6(1)(b) and (c) of the GDPR. Data can be transferred to entities with whose help DZP achieves the indicated aims, including entities maintaining IT infrastructure. Giving data is voluntary and in contractual relations is a requirement for concluding and performing a contract. It is possible to object to data processing, request access to, rectification and erasure of personal data or restriction of processing and data portability. Data are kept until an objection is made, and in contractual relations – throughout the term of the contract and thereafter for a period specified in provisions on archiving and limitations period for claims. Anyone has the right to file a complaint with the President of the Personal Data Protection Office. Questions concerning privacy at DZP can be sent to DZP’s Data Protection Inspector, Macieja Maciejewskiego, at: iod@dzp.pl.
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