Will I resolve more complex problems?

Different practices. One analysis. Your solution.


Business development through building up franchise networks is a strategic element of business. Both the creation and adaptation of an existing franchise model to market requirements are challenges that require implementation of, among other things, legal, organisational, management and financial changes. Due to the complexity of this process, multifaceted legal and tax advice is needed.

Therefore, DZP has created an interdisciplinary team of specialists whose aim is to support businesses planning to create a franchise network or make modifications to an existing model. The team consists of advisers in several fields of law, e.g. corporate, competition, consumer, personal data, taxation and fiscalisation, IT security and regulatory provisions.

We advise clients operating in a franchise model:

  • on developing the franchise model
  • when preparing the required documentation
  • on supervising implementation of a franchise
  • when recruiting potential franchisees
  • providing training for franchisees
  • when the franchisor acquires franchised outlets hitherto covered by the franchise (transaction advice)
  • in the preparation of tailor-made solutions, including click and collect, online shops on ready-made platforms, concluding contracts via mobile applications (sales, bookings, etc.), selling products in self-service shops and using specially adapted vending machines

Our advice particularly responds to the need to:

  • arrange the franchise network model in accordance with legal requirements and the business model planned by the client
  • prepare documentation for the purpose of implementing the business model, including franchise documentation
  • develop aspects of fiscalisation of sales and tax settlements
  • negotiate agreements with franchisees and business partners
  • draw up rules, general conditions, policies and procedures
  • develop a legal framework for marketing activities, loyalty schemes, competitions, promotional campaigns
  • secure regulatory issues (medicines, food, etc.)
  • exchange information between businesses
  • set conditions for the supply, purchase and resale of products in the franchise network

Main features of our advice:

  • we operate in parallel in several areas providing project management and single point of contact (PM)
  • projects usually start with a feasibility study in order to prepare the optimum operating model for the client
  • due to our experience, we can always propose business partners for specific areas, e.g. mobile application providers
  • we implement projects on both a national and international scale – cooperating with experienced advisers from other countries

Clients building up a franchise network or changing an existing franchise model are advised by a team of specialists:

Corporate law | transaction advice | personal data:

Bartosz Marcinkowski | Sylwia Kuca

Competition and consumer law:

Jarosław Łukawski | Marta Balcerowska

Regulatory issues:

Tomasz Kaczyński | Anna Hlebicka-Józefowicz

Tax law and fiscalisation:

Joanna Wierzejska

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