DZP advises Semrush on the acquisition of Brand24

DZP has advised the Semrush group on the acquisition of a majority stake in Polish startup, Brand24, a supplier of proprietary software for online reputation protection and content monitoring.

Semrush, an American powerhouse offering tools for running and analysing online marketing, has for the past four years also been the owner of the Polish company Prowly, through which it has now purchased 57.6% of shares in Brand24. By acquiring over the shares from the startup’s founders – Michał Sadowski and Piotr Wierzejski – and the funds Larq Capital and Unfold.VC, Semrush has become Brand24's majority shareholder. The total transaction value including the valuation of the purchased shares and earn-out is PLN 55 million. 

The merger of the global leader's previous experience in working with Polish projects will support Brand24 in the company's further development, increase access to the global market and significantly expand its client portfolio, while DZP's client will gain a dynamically developing partner and access to its technologies.

"Brand24 is an impressive company with a great product and a great team. We have cooperated as partners for many years and we can't wait to start this new chapter together," said Eugene Levin, CEO of Semrush.

Comprehensive transaction advice to the buyer was coordinated by Katarzyna Biarda and Maciej Zajda, and the team included: Katarzyna Wójcik, Joanna Róg-Dyrda and Grzegorz Sprawka. A due diligence of the company to be purchased was also carried out by: Margarita Kobojek, Karolina Kulikowska-Gruszecka, Martyna Gruszka, Mateusz Jankowski and Agata Mierzwa.