DZP has advised on the merger of five companies from the Dentsu Aegis Network group. The merger led to Isobar Polska sp. z o.o. acquiring Socialformance sp. z o.o., Socializer S.A., Hypermedia sp. z o.o. and M2.0 sp. z o.o.

There are currently ten marketing agencies and media houses in the Dentsu Aegis Network holding in Poland: Carat, iProspect, Isobar, Mcgarrybowen, Merkle, MKTG, Vizeum, Dentsu X, Posterscope and Dentsu.

Isobar is a global marketing agency that operates in the digital sector and whose clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.

DZP’s advice to Dentsu Aegis Network included planning the merger and conducting the entire procedure. The restructuring implemented by the client was unconventional as it covered the collapse of the companies’ multilevel structure.

The client was advised by a team coordinated by Przemysław Furmaga, including Maciej Wasilewski and Aleksandra Czarnecka from the Corporate and M&A Practice, Agata Mierzwa and Justyna Tyc  from the Labour and Social Security Law Practice, and Grzegorz Sprawka from the Tax Practice.