What's new at DZP?
DZP has advised on the merger of five companies from the Dentsu Aegis Network group. The merger led to Isobar Polska sp. z o.o. acquiring Socialformance sp. z o.o., Socializer S.A., Hypermedia sp. z o.o. and M2.0 sp. z o.o.
There are currently ten marketing agencies and media houses in the Dentsu Aegis Network holding in Poland: Carat, iProspect, Isobar, Mcgarrybowen, Merkle, MKTG, Vizeum, Dentsu X, Posterscope and Dentsu.
Isobar is a global marketing agency that operates in the digital sector and whose clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.
DZP’s advice to Dentsu Aegis Network included planning the merger and conducting the entire procedure. The restructuring implemented by the client was unconventional as it covered the collapse of the companies’ multilevel structure.
The client was advised by a team coordinated by Przemysław Furmaga, including Maciej Wasilewski and Aleksandra Czarnecka from the Corporate and M&A Practice, Agata Mierzwa and Justyna Tyc from the Labour and Social Security Law Practice, and Grzegorz Sprawka from the Tax Practice.
From 25 May 2018 the General Data Protection Regulation (GDPR) applies in Poland and other European Union countries. We would therefore like to give you several details on the subject of how DZP processes personal data.
The administrator of the personal data is Domański Zakrzewski Palinka Sp.k. (“DZP”; address: Rondo ONZ 1, 00-124 Warszawa). Data are processed for contact purposes and to impart information on changes to provisions and authority practices and on other issues, including events concerning day-to-day legal, economic and cultural issues, inter alia, by sending DZP newsletters. The above is carried out on the basis of legitimate interests, i.e. in accordance with art. 6(1)(f) of the GDPR. Data can also be processed where necessary for the conclusion or performance of a contract and for compliance with a legal obligation to which DZP is subject, i.e. pursuant to art. 6(1)(b) and (c) of the GDPR. Data can be transferred to entities with whose help DZP achieves the indicated aims, including entities maintaining IT infrastructure. Giving data is voluntary and in contractual relations is a requirement for concluding and performing a contract. It is possible to object to data processing, request access to, rectification and erasure of personal data or restriction of processing and data portability. Data are kept until an objection is made, and in contractual relations – throughout the term of the contract and thereafter for a period specified in provisions on archiving and limitations period for claims. Anyone has the right to file a complaint with the President of the Personal Data Protection Office. Questions concerning privacy at DZP can be sent to DZP’s Data Protection Inspector, Macieja Maciejewskiego, at: firstname.lastname@example.org.
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